Noon by Noor SS25

My personal favorites were the blue chiffon and sequins knee length dress with a tie front and also the hooded sequins windbreaker that was paired with a long skirt. It was like Cinderella, but make it athleisure.

TAAKK SS25

I expect nothing but a sublime works when I think of TAAKK. This brand has spoiled us all with such exquisite craftsmanship over the years that anything less imperfection will simply not be tolerated. Does that sound harsh? Maybe. But TAAKK keeps rising to the occasion and SS25 is no different.

Ziggy Chen SS25

Surrounded by the ornate walls of a historical library, I was suddenly transported to turn-of-the-century China. The collection, aptly named "Gnartricate," felt like a love letter to that bygone era when the East was just beginning to captivate Western imaginations.

BED j.w. FORD SS25

The collection was a beautiful contradiction – gentlemanly ensembles with unexpected pops of pink and lavender that seemed to whisper secrets of hidden emotions. As each model walked past, I felt like I was witnessing a day in the life of countless workers, their stories etched into every fabric and silhouette.

White Mountaineering SS25

When a woman is adopted by three gay men during Paris Men’s Fashion Week we get to do fun things like stop by Loewe, navigating through the paparazzi that are waiting for K-pop stars to arrive and enjoying bottles of Evian and champagne, refueling for the next show. I could have stayed forever but I knew I would have been late for the next show if I didn't step out into the heatwave and brave the sticky walk.

Maison Mihara Yasuhiro SS25

Karaoke Runway must be a thing every season from now on. When the show first began and my favorite song, "Lovely Day" came on I realized this was not the Bill Withers version. It sound a little off, so I just thought maybe it was a live band. I looked around for the musical act and it was just some guy standing up in the middle of a seated audience, singing karaoke.

System SS25

The "Summer of Love" theme was unmistakable, evoking dreamy California vibes that transported us far from the Parisian heat. As a long-time follower of System, I've always admired their ability to create cohesive collections that seamlessly blend menswear and womenswear.

Ouest Paris SS25

This season, Ouest took us behind the dodgy looking curtain at the very back of the video rental store and unveiled the world of the Ouest man. Kitschy, sexy, tongue in cheek and around lollipops at this presentation.

Valette Studio SS25

Paris in June can be unforgiving, and the Hotel Normandy was no exception on June 18th, 2024. As I arrived at Valette Studio's menswear show, I was greeted by Hugo, a charming gentleman who seemed impervious to the heat in his shiny Courreges vegan leather jacket, the "it" item of the season as seen on various Parisian throughout the city in various occasions.

Meruert Tolegen AW24

When asked about the mesmerizing motifs adorning her creations, Tolegen revealed that they were crafted in a historical style, yet generated through the innovative power of AI. The textiles she had chosen were nothing short of lavish, and upon closer inspection, the level of exquisite detail was truly awe inspiring.

Ruohan AW24

What this designer does so well is textiles. Nie actually teaches you how to appreciate textiles in this trilogy. Anybody can design a long sleeve maxi dress with a scoop neckline. The fabric that is used is the foundation of the design.

Marques 'Almeida AW24

I have been trying to get into the Marques show for years now. Technically, I still haven't gotten in but that's okay, there are other ways to see a collection. I was fortunate enough to be invited to the Paris showroom for Marques 'Almeida. I desperately wanted to see their AW24 collection. When I finally went through the collection, I was so glad that I did not see it on the runway first.

Shiatzy Chen AW24

Fast and furious they came down the runway, one after another moving at a pace that I had difficulty keeping up with because there was so much to appreciate in each look.

Atlein AW24

Arguably the sexiest collection I've seen this season, Atlein brought a lot confidence forward. AW24 is full of sporty pieces that translated so well into some workwear and lots of dramatic evening wear. The draping of the slinky looks were so masterfully done that it will probably look good on just about anybody.

Noir Kei Ninomiya AW24

To the average person this fashion show would have seemed more like an art exhibition. Which it was, truly. But to a fashion designer you can sense the massive undertaking of these creations. In order for them fit and move with the body, they have to be masterfully executed.

ArdAzAei AW24

After the wonderful showroom visit, I walked down to the Rue Saint-Honoré. At the corner of Chanel and Dior, I couldn't help but think that ArdAzAei's collection is way too precious for mass-market companies like these. Her designs truly shine above the rest, embodying a level of artistry and attention to detail that sets her apart in the industry.

CFCL AW24

The show starts off with a string quartet and experimental sounds were being played on violins. Initially it sounded like insects, but then it started to get a little creepy feeling. By the time the vocals came in I was properly a little freaked out. It sounded like a soundtrack to a horror movie. It was extremely eerie and intense. The vocals were more intense as a show went on and it really begged the question, what am I missing here? The clothing itself doesn't seem spooky or horror themed ...what will I see upon a closer look?

Completedworks AW24

After speculating for about 2 minutes they pulled back the curtains and there she was. It was Joanna Lumley in all of her glory and she began performing the "Confessions of Lilith" by Fatima Farheen Mirza. I have never before in my life wanted to cry from seeing somebody that I was such a big fan of, but Joanna Lumley did it for me.

Edward Crutchley AW24

In this multi-cultured exploration, Edward Crutchley took influences from Greek mythology, ancient Egyptian textiles and Moroccan wall hangings. He had paired these influences with traditional English tailoring and the Tudor way of dress. The large shoulders, the empowered monarch, wearing more to "take up space" was fashionable for that time.

Noon by Noor AW24

AW24 is the first season that a faint little heartbeat has started to be heard from London Fashion Week. Although it is true that many of the marquee designers are still missing from the calendar, I can confidently say that there are so many small independent gems left to be discovered. One such label is Noon by Noor.

The Fashion Edit Journal