Meruert Tolegen AW24

As I wandered through the showroom at Paris Fashion Week, a captivating label caught my eye, one that I had never encountered before. New York-based designer Meruert Tolegen had brought her AW24 collection to Paris and it was a breathtaking fusion of classic silhouettes, girlish charm, and intricate, intriguing prints.

When asked about the mesmerizing motifs adorning her creations, Tolegen revealed that they were crafted in a historical style, yet generated through the innovative power of AI. The textiles she had chosen were nothing short of lavish, and upon closer inspection, the level of exquisite detail was truly awe inspiring. Tolegen's AW24 season is an invitation to embark on a journey of reflection, grounding, and connection, with both our inner selves and the world around us. It is a celebration of the union between nature and humanity, a harmonious dance through time and the essence of life itself.

In a remarkable collaboration with AI tools, Tolegen has created a captivating floral print that resembles the intricate, tangled web of life and existence. As we drift through our days, searching for our sense of self, this print serves as a poignant reminder of the interconnectedness that surrounds us.
The connection between art and nature, in its broadest and most biological sense, is evident in the print and the thoughtful blocking of fabrics. A soothing colorway permeates the collection, with earth tones and vibrant splashes of color blending seamlessly, creating a synergy between clean lines and raw, unfinished garments.

Tolegen's exploration of textures and florals extends beyond prints, encompassing a variety of mediums. From weaves to appliques, each piece meticulously crafted with an eye for construction and inner detailing. This attention to balance and equilibrium is a hallmark of her work.
Throughout the collection, Tolegen reminds us of the quirky details and whimsical essence that have become synonymous with her brand's storytelling and delivery. It is a celebration of the unexpected, a reminder to embrace the quirks that make life and fashion truly extraordinary.
As I immersed myself in Meruert Tolegen's AW24 collection, I couldn't help but be captivated by her visionary blend of art, nature, and cutting-edge technology. With each garment, she invites us to embark on a journey of self-discovery, to revel in the beauty of the world around us, and to embrace the unexpected with open arms.

For more about Meruert Tolegen, click HERE