HAYELI AW25

The debut of HAYELI’s AW25 collection was a philosophical inquiry draped in liquid organza and laser-cut illusions. The question posed by designers Armine Ohanyan and artist Tigran Tsitoghdzyan lingered in the air like a refrain... Are we the image we see in our reflection, or the one we invent?.

HAYELI (meaning “mirror” in Armenian) redefined luxury as a dialogue between visibility and concealment. Garments morphed into reflective surfaces, warping perception with lenticular fabrics and embedded screens that flickered like digital doppelgängers. Liquid organza cascaded like molten glass, solidifying into structured silhouettes. Laser-cut panels created trompe l’oeil layers, suggesting depth where there was none. Artisanal screen printing blurred textile into canvas, echoing Tsitoghdzyan’s painterly motifs.

Held in the same venue as Patou’s maze-like runway earlier in the season, HAYELI’s show transformed the space into a hall of mirrors. Models moved like fragments of a fractured self, their garments shifting with each step, a literalization of the collection’s theme, identity as perpetual motion. In an era where digital avatars rival physical existence, HAYELI’s AW25 collection didn’t just dress the body, it interrogated it. As the last model exited, a single question remained, when we look into the mirror, who decides what stares back?