Rains SS24

“Drenched”

“Contrast is a central tool in the journey of Rains. This season, space was created to consider the unexplored in our own waterproof DNA,” explains Co-founder, Philip Lotko.

Far from the sight of water, the audience is immersed in a sound bath; echoing drips, rippling splashes, pouring water. Resonant piano notes strike, marking the start of the show; soundtracked by Danish composer, Frederik Valentin. His dreamy, ethereal composition evokes rainfall. The opening look captivates attention; an ode to Rains’ signature rainwear silhouettes. Models file in behind, entering the dry show space as if caught in a downpour outside, their hair saturated, their skin decorated with surreal raindrops. The space itself is focused, centered; all attention is fixed on the energy of the runway.

A retrospective study of the classic rain jacket sparked the genesis of the first collection chapter. As the first hooded models make their way through the crowd, familiarity feels both novel and elevated. Garments evolve to become fringed with languid strings that give the illusion of rain in freefall. Innovative treatments and techniques transform Rains’ signature waterproof fabrics with finishes that feel liquid to the touch. Others seemingly soaked in water; puckered, crinkled, gathered. A closer look at accessories reveals elemental design details like extended straps jet streaming from buckles downward, enhancing a sense of vertical movement. “Styling is contemporary yet rooted; assuring both possibility and promise in the conventions of rainwear,” says Vinter.

-Lucien Pages PR