Marie Adam Leenaerdt SS25

Perched precariously over a railing at a Paris Metro station, I witnessed a spectacle that most attendees would never have imagined. The makeshift backstage area, set in the street outside the café venue, was a hive of frenzied activity. Show producers, visibly stressed, shouted instructions in rapid-fire French, their voices carrying urgency and frustration. Yet, amidst this chaos, the models emerged from the building with an air of serenity, each one a vision of poise and beauty.

While the production team grappled with timing issues, the models glided effortlessly from the street into the café's dining room, transformed into an impromptu runway. This behind-the-scenes drama, invisible to most, added an unexpected layer of excitement to the show.

Inside the café, a different story unfolded. Marie Adam-Leenaerdt's collection, aptly titled "À plat" (Flat), took the humble T-shirt as its muse and elevated it to high fashion. The designer's vision was clear, to challenge the uniformity of street fashion and transform the ordinary into the extraordinary. T-shirts, typically symbols of sameness, became canvases for creativity.
Adam-Leenaerdt's genius lay in her ability to deconstruct and reimagine familiar elements. True to the brand's DNA, the collection maintained a focus on multi-functionality, with pieces that seamlessly transitioned from dresses to bags.

The Marie Adam-Leenaerdt SS25 show was a study in contrasts. From the chaotic backstage to the serene runway, from the ordinary T-shirt to extraordinary designs, it embodied the spirit of Paris Fashion Week.
As I reflected on the experience, I realized that fashion, like life, is often about perspective. What appears mundane from one angle can be revolutionary from another. Marie Adam-Leenaerdt's collection proved that with vision and creativity, even the most common elements can be transformed into something truly spectacular.