Everybody in the Pool!

E.MACBEAN SS22

Women listen up, it's time to reclaim ownership of your bodies through E.MACBEAN, an art-based, punk-influenced swimwear collection. E.MACBEAN disrupts the narrative of traditional swimwear by creating powerful and compelling pieces that explores the fluidity of the female form. Focused on inclusivity and sustainable swimwear, E.MACBEAN strives to create empowering pieces that champion the different aspects of female beauty, sexuality, mind and the body, using female-driven music, film and art to inspire their work.

The founders Andrew and Eleanor created a completely new approach to swimwear that encompasses diversity, individuality, and stands out in the current mainstream swimwear narrative. Why is it that swimwear and lingerie have traditionally been marketed as offshoots of one another. In the past, it is safe to say that swimwear to me just seemed like "outside lingerie". E.MACBEAN reinvents this category with the emphasis put on the fact that swimwear is "outside clothes". It serves to narrate how the wearer relates to the water (sport and leisure) through their own self expression. Whereas lingerie is to be worn behind closed doors and hiding under clothing, swimwear is there to live out in the open as a stand alone statement.

E. MACBEAN strive to collaborate with artist, creatives and designers across multiple disciplines. Current collaboration includes Clare Payne, Twisted Vintage, Alexandra Groover, Lucy Barlow Hats.
E. MACBEAN is available to purchase from www.emacbeanswim.com