"Fluidity 1"

AJOY SAHU SS22 Launch

London Fashion Week always had an energetic and enticing vibe to it and I was curious to see if the fashion industry was ready to carry on again after the forced pause of live shows and events. Seems like all was well for the AJOY SAHU SS22 launch. "Fluidity #1" was created with the simple, yet beautiful silhouette of the poppy flower in mind. It explores the nature of body fluidity – a scope from the body, movement to expression and unveils the meaning and relationship between the body and emotion using the poppy form as a way of expressing that emotion into form. The purity and simplicity of the poppy flower seems so unassuming but in fact this dainty little flower possesses much more for use than one can imagine at a glance. The way we present ourselves and how our emotions relate to our environment and to each other is also not as apparent at first glance.

‘We are all human beings, a single being with consciousness and emotion knowing its existence within nature. Our every move always has a reason. We want to create a conversation between our body and emotion to build a stronger bond to let our bodies flow with our mind and let our movement speak for our feelings, allowing our body to sink into fluidity. Let us accept our body.’ --AJOY SAHU