Life After Fashion

PushBUTTON LFW SS20

The future is here and how far off was it from what we had imagined it would be? Fashion still echoes the past, there are no post-apocalyptic scenarios, we are all still living our day to day. This season PushBUTTON invites us to consider what futuristic elements are in our every day lives today and what have we clung to from the past. Acid wash jeans and body suits are still around. 18th century panniers are still at the height of fashion. The future is the past, we just go round and round.

The show opens with a vibrant teal jacket reminiscent of the 80s with the exception that it also bears PushBUTTON’s signature exaggerated pannier design element. Paired with a nude body short it is undoubtedly a modern look. Next an easy wear blue button-down paired with black pant shorts made an appearance. This one leg long and one leg short look can easily be interpreted as a conversation about climate change. Hot when its supposed to be cold and vice versa. How does one dress these days and could you really put your summer clothes away during winter months? Bustiers, body con shorts, colorful sports jackets came down the runway one by one. PushBUTTON is always so on point about using color. The liberal use of what seems like all colors, all the time was exhilarating. Never once did I loose interest in what was happening and what is coming next.

Designer Seung Gun Park has a wonderful way of bringing a sense of the superficial into reality, a glimpse into the lonely life of celebrities. You can sense it from the way his shows are presented, accessories such as handbags with tissue holders are regularly seen on the runway. With a background in the entertainment industry, Park is no stranger to the splashy beauty and in turn isolation of fame. A true artist at heart, his portrayal of the realities of fame is painfully understood yet still very much admired.