Game On
Jenn Lee AW22
Taiwanese designer Jenn Lee launches her AW22 collection utilizing the unlimited powers of the virtual world. This season, Lee partners with award winning production company, Renovatio Pictures to launch a treasure hunting VR game. Using Unreal Engine* the FW 22 treasure hunt features an immersive first-person perspective giving the gamer an ultra-realistic experience. The game combines reality with Lee’s virtual world, with real models wearing physical garments to allow players to view the actual look on a body, whilst simultaneously also allowing them to escape to a fantasy land. Players have the task of collecting 3 “Love Buttons” in a limited time frame to unlock looks from the new Jenn Lee AW22 collection.
Lee's AW22 collection features punk elements using fire red reworked leather and brass buckles. Her signature design elements such as multifunctional zips and statement berets were integrated seamlessly into the virtual world that Lee designed for this season. In the real world, these garments are comprised of lightweight jerseys and leather constructed close to the body with heart shaped buttons and zips. Lee also demonstrated sustainability through her use of upcycled leather. A leather jacket was repurposed into a jacket and dress.
In this collaborative collection, Lee worked alongside 3 Taiwanese female artists; Kiwi Lee, I Hua Wu and Nikki Hsieh. Jenn Lee has given these women carte blanche to present the collection how they see fit, encouraging enthusiasm and confidence of the Jenn Lee woman. After all, the Jenn Lee brand is all about powerful femininity.
*Unreal Engine - is a game engine developed by Epic Games, first showcased in the 1998 first- person shooter game Unreal