The American Way

Patrick Cupid SS22

New York based designer Patrick Cupid has shot another arrow into my heart. Ever since I met him at Paris Fashion Week in 2019 I have been a great admirer. In a world where American fashion is an oxymoron, Patrick Cupid is a refreshing reminder of the greatness and innovation that American sportswear designers are fully capable of.

In his Spring Summer 2022 womenswear collection, Verdigris, Cupid marks a transformative moment in the fashion industry. Where a young agile brand catches the zeitgeist and reinvents our modern relationship with our clothing. This 32 piece collection forms a coherent, elegant and poetic vision. Cupid's gift lies in being able to transform a woman through sharp and simple silhouettes in understated yet absolutely luxurious textiles. The colors and patterns he utilizes accentuates the wearers personality in various forms. Visually, emotionally and expressively.

Verdigris explores how the erosion of precious metals mirrors life conflicts. Patrick narrates this idea using geometric and abstract prints to create pieces that mix and match to tell new stories with the participation and direction of the wearer. Creativity and sensibility coexists in this designer's vision. The end product is one that is both aspirational fantasy and attainable luxury.

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