Petar Petrov AW23

The AW season of 2023 sees the launch of the Petar Petrov collection in two episodes. The first part focuses on trans-seasonal staples, while the second installment highlights party and special occasion wear. In the creation of the collection, Petrov consulted with the brand's family, clients, collaborators, and friends, including Austrian photographer Elfie Semotan, to cater to the woman who is intellectual, independent, and non-conformist.

The first episode of the collection takes inspiration from the brand's heritage and reinvents its signature shearling and leather using superfine Toscana shearling and fine nappa leather, which drapes like heavy silk. Petar Petrov also collaborates with a specialist Japanese denim maker to create raw-edged skater skirts, cropped and flared jeans, and shirt jackets in faded blue and charcoal black. The brand's foundation in tailoring is evident in the city Life coat, the voluminous Airplane style, and the pea coat in a gorgeous alpaca blend.

Soft, feminine draped pieces also take center stage in velvet devore and silk maxi dresses, while tie-neck blouses are fashioned in polka dots. To pull all the elements together, there are fine draped silk jersey tops, mini tube dresses, and new Super Cashmere and Day Off sweaters with soft enveloping shapes. The aim is to bring back the brand's best ideas with new energy to offer up a selection of beautiful, easy-to-wear staples that have staying power in a woman's wardrobe.

At Petar Petrov, the goal is to embrace a new school of luxury, wholly defined by style that never appears too "try hard" and helps women define their world. The brand seeks to cater to women who choose fashion to illustrate themselves as a person claiming their place in the world, rather than just as a female. Petar Petrov strives to offer emotional pieces that are signatures of the brand and great without trying too hard.